Customline Wordware: Search Engine Optimization and Social Media Marketing
It's essential for any company doing business on the Internet to be visible to new and potential customers or clients. Search engines are becoming increasingly popular means to obtain information and referrals; visibility via search is one of the best ways to establish:
- ease of access
- credibility with potential customers or clients
When a potential customer wants to connect with a product or service provider, he or she typically turns to one of the search engines. The individual then types his or her search term into the search field, and the engine returns a (usually vast) number of matches to the search term. 48% of the time, the potential customer then clicks on one or more of the returns presented on the first page.
Research has shown that most searchers either find what they are looking for in the first three pages of search returns – or abandon the search and try again with a new keyword or phrase search.
How can you help people find your business? One way is to pay for advertising. But budgets run out – and when they do, so do results. Search engine optimization, on the other hand, delivers results that will stay around for you even if you need to discontinue the program or run it yourself.
Click here to see Customline Wordware's president, Jeannette Cézanne, representing one of our client companies, eWayDirect, Inc., being interviewed about content issues at Search Engine Strategies (San Jose), summer, 2007.
Let us do a free evaluation of your website and show you how we can improve your ratings and overall visibility. Part of your overall marketing strategy should include search engine optimization and social media marketing. Customline Wordware can help. Ask us how!