Customline Wordware: What is SEO?
In a nutshell, search engine optimization is a process of constantly watching the web and influencing where a given website – yours – is appearing in the search engine results page. On the right and on the top of the listings are paid advertisements; but what most people look at and click on are the other search results, the ones that the search engines believe to be the most relevant to the terms the consumer put into the search field.
These are called organic listings, and they’re the target of our search engine optimization program. We’ll:
- show you where your website ranks now
- compare your competitors' ranking
- help you decide which are the important keywords – the search terms – you want to use to move up on the search engines listing page
- submit your site to search engines and online directories
- obtain backlinks to your site
- optimize any or all of your web pages for the best possible organic results, results that will stay with you no matter what happens to your search program.
Search engine optimization is not an overnight process, but it is the key to the longterm success of your website. After optimizing your site, we'll look at the next two stages of sustained growth: an ongoing linking strategy combined with social media marketing.
Ready to start your search optimization program? Customline Wordware, Inc., can help. Ask us how!